Job Overview

Birlasoft is hiring a Senior Lead - SFDC Data Cloud professional for an experienced technical role focused on Salesforce Data Cloud and Marketing Cloud solutions. The position requires 8 or more years of hands-on technical or development experience and is suited to professionals who can take ownership of complex Salesforce data, integration, customization, testing, release, and support activities.

The role centers on Salesforce Data Cloud, formerly known as Salesforce CDP, and requires practical knowledge of data integration, data modeling, data management, data pipelines, and activation. It also combines Salesforce Marketing Cloud capabilities with development technologies such as Apex, Visualforce, Lightning components, SQL, and AMPscript. The successful candidate will translate business requirements into scalable solutions while working with marketing teams, data analysts, technical teams, and other stakeholders.

Key Responsibilities

• Develop and manage Salesforce Data Cloud solutions covering data integration, data modeling, data pipelines, and data management.
• Work with Data Lake Objects, Data Model Objects, Calculated Insights, and Activations to support business requirements.
• Customize Salesforce Marketing Cloud and Data Cloud components using AMPscript, SQL, APIs, and Salesforce development tools.
• Integrate Marketing Cloud and Data Cloud with Salesforce modules and third-party systems.
• Participate in requirements analysis, solution design, configuration, development, testing, debugging, implementation, and support.
• Deliver new Salesforce development initiatives, enhancements, and defect fixes.
• Create and maintain reports and dashboards for marketing performance and data insights.
• Test and optimize Marketing Cloud campaigns and Data Cloud processes for reliability, performance, and scalability.
• Collaborate with marketing teams, data analysts, architects, developers, and business stakeholders.
• Manage release and environment activities including sandbox planning, metadata migration, data migration, environment comparisons, and version control.
• Maintain technical documentation such as design specifications, process flows, and user guides.
• Troubleshoot production issues and implement sustainable improvements.
• Provide technical leadership across Salesforce Data Cloud and Marketing Cloud initiatives.

Required Skills

Strong hands-on Salesforce Data Cloud knowledge is essential. Candidates should understand Salesforce CDP concepts and how enterprise customer data is integrated, modeled, managed, analyzed, and activated.

The role requires experience with Data Lake Objects, Data Model Objects, Calculated Insights, Activations, data integration, data modeling, data pipelines, and data management practices. Candidates should also have in-depth Salesforce Marketing Cloud knowledge, particularly Journey Builder, Email Studio, and Automation Studio.

Technical development skills should include Apex, Visualforce, Lightning components, SQL, and AMPscript. Experience with APIs and integration patterns is important for connecting Salesforce platforms with other enterprise systems.

Good experience with Sales Cloud and Service Cloud is required. Candidates should also understand the complete software development lifecycle, including requirements, analysis, design, configuration, testing, debugging, implementation, release management, and support.

Experience with Git or comparable source control tools is expected. Strong troubleshooting, analytical thinking, and attention to detail are important for maintaining accurate and reliable Salesforce solutions.

Preferred Skills

Salesforce certifications are valuable, particularly Salesforce Marketing Cloud Developer and Salesforce Data Cloud certifications. Other relevant Salesforce credentials may also strengthen an application.

Experience integrating Salesforce Marketing Cloud or Data Cloud with third-party applications is useful. Candidates with practical exposure to data migration, metadata management, sandbox planning, release management, reporting, dashboards, and enterprise Salesforce environments may be well suited to this position.

Education

A Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field is required.

Experience

The position requires 8 or more years of hands-on technical or development experience. Candidates should demonstrate substantial Salesforce experience across Data Cloud, Marketing Cloud, application development, integrations, testing, troubleshooting, and production support.

Senior candidates should be able to take ownership of complex technical initiatives and work directly with stakeholders to convert business requirements into practical Salesforce solutions.

Required Technologies

The main technology ecosystem includes Salesforce Data Cloud, Salesforce CDP, Salesforce Marketing Cloud, Journey Builder, Email Studio, Automation Studio, Apex, Visualforce, Lightning Components, SQL, AMPscript, APIs, Sales Cloud, Service Cloud, and Git.

Data Cloud areas include Data Lake Objects, Data Model Objects, Calculated Insights, Activations, data integration, data modeling, data pipelines, and data management. Additional technical areas include sandbox environments, metadata migration, data migration, reporting, dashboards, application configuration, testing, and version control.

Soft Skills

Strong written and verbal communication skills are important because this role works with technical and non-technical stakeholders. Candidates should be able to explain technical decisions clearly and understand business requirements before designing solutions.

Strong analytical and problem-solving ability is needed to troubleshoot complex Salesforce and data issues. Attention to detail is particularly important when working with data models, integrations, configurations, migrations, testing, and production support.

A collaborative approach, ownership mindset, and ability to work effectively with marketing teams, data analysts, developers, and business stakeholders will be important in this senior position.

Benefits of Working in this Role

This role provides an opportunity to deepen expertise across Salesforce Data Cloud, Marketing Cloud, customer data platforms, enterprise integrations, analytics, and Salesforce development. It can also broaden experience in business-facing technology initiatives where customer data and marketing platforms support wider organizational goals.

Professionals can strengthen their skills in solution design, technical leadership, data integration, environment management, release processes, troubleshooting, and Salesforce platform modernization.

Work Mode

The supplied job description does not explicitly specify a remote or hybrid arrangement. The listing is associated with a Birlasoft office location, so candidates should confirm the current work arrangement with the employer before applying.

Location

The job description lists Bangalore, Chennai, Hyderabad, Mumbai, Pune, and Noida as possible locations. The listing page specifically identifies the Birlasoft office in Noida.

Who Should Apply

This opportunity is suitable for experienced Salesforce professionals such as SFDC Technical Leads, Salesforce Data Cloud Developers, Marketing Cloud Developers, Salesforce Integration Specialists, and senior Salesforce application engineers.

Candidates should have at least 8 years of relevant experience and strong practical knowledge of Salesforce Data Cloud, Marketing Cloud, Apex, SQL, AMPscript, Lightning components, and enterprise integrations. Professionals searching for Salesforce Jobs, SFDC Jobs, Data Cloud Jobs, Marketing Cloud Jobs, Salesforce Developer Jobs, Technical Lead Jobs, or senior IT Jobs should highlight directly relevant project experience.

Career Growth

Experience in this position can support progression toward Salesforce Technical Architect, Salesforce Data Cloud Architect, Marketing Cloud Architect, Salesforce Solution Architect, Principal Salesforce Engineer, or Salesforce Platform Lead roles.

Developing deeper expertise in customer data platforms, Salesforce architecture, integrations, data governance, marketing automation, release management, and technical leadership can help professionals take ownership of larger enterprise transformation programs.

Application Advice

Customize your resume around the requirements of the position. Clearly describe hands-on work with Data Cloud, Marketing Cloud, data integration, data modeling, Data Lake Objects, Data Model Objects, Calculated Insights, and Activations.

Highlight experience with Apex, Visualforce, Lightning components, SQL, AMPscript, Journey Builder, Email Studio, Automation Studio, Sales Cloud, Service Cloud, APIs, Git, sandbox management, metadata migration, data migration, testing, and production support where applicable.

If you hold Salesforce Marketing Cloud Developer, Salesforce Data Cloud, or other relevant certifications, include them prominently. Explain the business outcomes of your projects, especially improvements in data quality, marketing operations, integration reliability, reporting, scalability, or application performance.

The supplied listing also states that immediate joiners are preferred, so candidates who meet that preference should make their availability clear.